Case Studies

CASE STUDY

Kizunna

AI Sales Coach for high-performing teams

AI Sales Coach that takes notes during sales calls and automatically updates CRM, performs call scoring and summarizes sales call notes to clone your top performing behaviours.

Kizunna AI sales coach interface

Challenge

Sales teams spend significant time on administrative tasks after calls — writing notes, updating CRM records, and reviewing performance. This reduces selling time and makes it difficult to consistently replicate successful sales behaviours across the team.

Solution

Kizunna is an AI-powered sales coach that joins sales calls to automatically capture notes, update CRM fields, score calls against best practices, and identify winning behaviours from top performers that can be replicated across the team.

Features

Real-time call transcription and note-taking
Automatic CRM field population
Call scoring based on customisable criteria
Behaviour analysis and coaching recommendations
Sales playbook compliance tracking
Team performance benchmarking

Results

Saved 5+ hours per rep per week on admin tasks
30% improvement in CRM data quality
Identified key behaviours of top performers
Accelerated new hire ramp-up time